Rob Pereyda is an entrepreneur, innovator, and expert in the field of Japanese entertainment, including anime, manga, and video games. His career spans a variety of corporate positions, all centered around unlocking the potential of Japanese intellectual property across the world, including business development, licensing, strategy, marketing, creative, production, and more.
Rob's business models and ecosystems have formed the basis of monetization in the anime industry in the West, and his approach to intellectual property portfolio incubation in Japan has laid the groundwork for transitionary video game companies to approach reviving franchises in a mobile-first world. His producing works include Bravoman, Wonder Momo, Namco High, and Mappy for Bandai Namco as well as numerous properties under Henshin, his production entity.
Rob serves on the Advisory Committee for the GLAS Animation Festival and is member of the Producers Guild of America and ASIFA-Hollywood (the Hollywood chapter of the International Animated Film Association, also known as "Association Internationale du Film d'Animation") organizations.
He holds a B.A., Chemistry from Santa Clara University and formerly resided in Tokyo, Japan for eight years.
VIZ Media - VP, Business Development (2016 - Present)
Henshin - Founder & President (2014 - Present)
Viewster North American CEO & Global CSO (2015 - 2016), Advisor (2014 - 2015)
BANDAI Namco Games - VP, Business Development, Network Strategy Office (2011 - 2014)
Crunchyroll - VP, Licensing (2008 - 2011)
CAPCOM - Licensing Specialist (2005 - 2007)
GLAS Animation Festival - Advisory Committee (2018 - Present)
ASIFA-Hollywood - Pro Member (2015 - Present)
Producers Guild of America - New Media Council, Various Committees (2014 - Present)
Santa Clara University - B.A., Chemistry (2000 - 2003)
Want to get in touch?
me[at]rob.moe. Unsolicited submissions or pitches are not accepted.